While strolling through a trendy Chicago shopping district in 2002, Barbara Lym had a retail epiphany. Charmed by the decorated storefronts and friendly service, she realized that something was missing back in Sacramento. Although Lym had no experience in retail, she did know what she liked and what the Sacramento area lacked. She knew that it was vital to make the shopping experience energetic, fun, and uplifting. In that serendipitous moment, her East Sacramento boutique was born. Five months later, Lym opened the doors of Serendipity, offering everything from contemporary clothing to accessories and gifts. She designed her upscale store to appeal to everyone, from college students and moms to working professionals and gift-seeking husbands. Today, some of the store’s most popular designers include Theory, Trina Turk, James Perse, Velvet, and a plethora of denim lines, typically found in Neiman’s or Barney's. As the store approaches its third anniversary, Lym is introducing contemporary men’s lines, something she feels the Sacramento scene also lacks. These lines, including Juicy Couture, Blue Cult, Stitch’s, and James Perse, will appeal to the man who desires an updated look with a better quality, fit and comfort. Located next to Selland’s Market, Serendipity has not only energized H Street, but has introduced a whole new look and feel to shopping in Sacramento.