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About the Fit...

First off, If you haven't seen the movie 'The Intern', GO SEE IT!! This movie has an incredible cast (Anne Hathaway, Robert De Niro), the perfect mix of wit and charm, and an amazing story line. Anne Hathaway plays Jules Ostin, the founder of 'About the Fit', a fast-growing online fashion startup.

Sitting in the theater I felt like I was watching everything I wanted to be and everything I wanted Serendipity Boutique to become (talk about the power of movies). When talking about the idea that 'About the Fit' grew out of, Jules says, "I just knew at the end of the day, that a woman with a glass of wine and a laptop had real shopping potential...

Can I get an AMEN!?

When she started up, Jules would try on each article of clothing and describe the fit so that her customers would be well informed buyers, hence the name About the Fit. 

While I would definitely give the movie five stars and a raving review, I wanted to share how i'll be trying to help all of you lovely ladies with a glass of wine and a laptop have the best shopping experience possible (Inspired by the movie). All of the brands that we carry run a little differently so i've been trying to figure out a good way to represent consistent sizing.

SO, this coming week i'll be adding an 'About the Fit' section to each product describing the fit and including measurements of each size if the product warrants. Hopefully this addition will make shopping at Serendipity Boutique a little easier, because lets be honest, shopping in sweats with a glass of wine from the couch is way better than fighting the crowds!

Of course if any specific sizing questions arise feel free to email me at and i'll get back to you ASAP!

But really guys... go see the movie. 



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